August 12, 2010 - Semichem is proud to announce the release of Beyonce's incredible new perfume: Beyoncé Heat. After flying off the shelves in the US since its February launch, Semichem was eager to bring it to the UK as soon as possible. Beyoncé Heat is one of the hottest new fragrances from one of the hottest style icons in the world and Semichem is thrilled to make it available to its UK customers with a free limited edition Beyoncé Make Up Bag with all purchases while stocks last. Amidst the glamorous world of celebrity and designer fragrances, Semichem truly knows what's hot and what's not.

Beyoncé Heat is the debut perfume from the gorgeous R&B star. Its name is taken from her tour and performances, while everything from the packaging, through to the bottle and of course the fragrance are inspired by her passionate and fiery personality. The liquid heat coloured perfume comes in a crisp antique styled flacon with a sharp droplet outline which will look the part on any budding diva's dressing table. The bottle feels wonderful in the hand and the scent, Semichem thinks, is of course to-die-for.

Beyoncé Heat is loud at first. But from a singer with her incredibly powerful voice this would appear to be quite fitting. It has top notes of peach flavoured sweets over middling and surprisingly warm floral tones. This is unique amongst celebrity fragrances, suggesting that the heavy involvement Beyoncé made sure she had in the development of her first fragrance, has really paid off. After the top notes have dispersed, you are left with a lusciously sweet yet tender easy-to-wear warm musk; something which will continue to turn heads and with a mellow subtlety throughout the day until the low notes draw slowly into the fold. The final accent from Beyoncé Heat as it reaches its denouement are still fruity, yet with more of an amber musk than before and with subtle hints of almond macaroon tailing off to the close.

With over 140 stores across Scotland, Northern Ireland and the North of England, as well as an excellent website with full Facebook integration, you will always be within reach of Semichem's amazing range of designer fragrances at discount prices. Semichem also specialise in extensive ranges of cosmetics, aftershave and hair products; including Rimmel Cosmetics and Nicky Clarke hair products.