September 22, 2009 - Jimmy Jazz, the leading urban fashion retailer in the eastern United States has partnered up with hip-hop artist/ producer, J. Cole for its "Fresh for Fall" campaign. Cole, who is currently signed to Jay-Z’s Roc Nation label, displayed sought out apparel and footwear brands for the project. The campaign will be activated in over 80 Jimmy Jazz locations in New York, New Jersey, Georgia, Florida, Illinois, Indiana, Maryland, Michigan, Ohio, Pennsylvania, Virginia, South Carolina and in Cole’s home state, North Carolina. Additionally, “Fresh for Fall” will be featured online at JimmyJazz.com.

J. Cole, who recently performed a sold-out show at New York University (NYU), is widely known in the music world for his well-received mixtape, The Warm Up, which received rave reviews from key media outlets like XXL, Complex, Rap Radar and several others. The Fayetteville, NC native can also be heard on Jay-Z’s 11th chart-topping album, The Blueprint 3 (“A Star Is Born”).

For more information on Roc Nation’s J. Cole and Jimmy Jazz, please visit www.JColeMusic.com and www.JimmyJazz.com.