January 17, 2008 - Back to build their brand of hard but mass-accessible rap, platinum-selling Virgin Records hip-hop group DEM FRANCHIZE BOYZ have released a new single, "Talkin' Out Da Side of Ya Neck!" The track was produced by Bangladesh, who produced Kelis' recent international smash "Bossy." Currently impacting urban radio, DFB are enjoying the expected support in their solid Southern home base, with breakout radio leaders appearing in the Midwest. The video clip is an immediate add in rotation at BET's Rap City program.

Dem Franchize Boyz have completed their second album, DA POINT OF NO RETURN, for planned release March 25, 2008. Collaborators in the studio have included T-Pain and Pleasure, of the vocal group Pretty Ricky. Track producers include superstar beatsmiths Mannie Fresh and Jazze Pha, Southern upstart Marvelous J, longtime collaborators Maestro and Young Juve, and DFB member Parlae.

DEM FRANCHIZE BOYZ, hailing from Atlanta's Westside, are Bernard "Jizzal Man" Leverette, Maurice "Parlae" Gleaton, Gerald "Buddie" Tiller and Jamal "Pimpin'" Willingham. They debuted on the R&B/Hip-Hop chart in 2004 with the top 25 single "White Tees," but broke through on a mass level on their Virgin Records debut with the single release of "I Think They Like Me," a three-week No. 1 in the R&B/Hip-Hop radio format in late 2005 that ushered the sparse but irresistibly hookish "snap music" into clubs and radio. DFB became the first rap group in the history of that chart to reach No.1 with consecutive singles, when "Lean Wit It, Rock Wit It" returned the group to the top of the R&B Hip-Hop chart, while posting a No 7 Hot 100 peak. DFB drew a nomination for Favorite Rap/Hip-Hop Band, Duo or Group in the 2006 American Music Awards.

Driven by two massive hits, the group's debut Virgin Records album, ON TOP OF OUR GAME, debuted at No. 5 in the Billboard Top 200 album chart, and is certified RIAA gold. Additionally, RIAA certified "I Think They Like Me" as a gold-selling master tone, and "Lean Wit It" as a platinum master tone. DFB were among the very first hip-hop artists to sell massive numbers of mobile ring tones, with 1 million sold prior to the release of their first album - and then an additional million in the following six weeks.